Explore the profile of EMA’s Board Member Anna Fox, Senior Event Project Manager, VP at Nomura. Delve into her journey and discover Anna’s aspirations for EMA.
Tell us a bit about yourself
Anna is contracted as Senior Events Project Manager, VP at Nomura International investment bank. She has spent 25+ years in the Events industry, managing and producing over 1000 events in London, across the UK, Europe, the USA and Africa. She started her events career in Miami, working for a large consumer & trade show. From there, she moved into the finance sector, setting up the in-house events function at Ernst & Young Miami, and returned to the UK joining the events team at PwC. Following the financial sector, she worked in Legal/Professional Services as Events Manager at Allen & Overy.
Where/how did your journey start in the events world?
My first event role was 25 years ago in Miami, where I lived for a few years. I worked for a large Exhibition/Tradeshow company and started out as their Show Coordinator. From there, I moved into the financial sector and stayed within corp/professional services for the majority of my career.
What made you want to get involved in EMA?
I became a member of the former organisation called C.O.P.E, which then became the EMA. I found the EMA to be the most useful group at the time for networking and information sharing within our industry, and regularly attended events to meet with peers. It’s been great to see how much it’s evolved and grown over the last 10+ years and continue to be a part of it.
What event trend do you think will be most impactful to event planners?
I think for future events, technology within venues is key and what they can offer as standard (ensuring A/V is high-tech and in good working order etc.). In addition, a rise in use of Digital Agendas and non-printed materials viewed on devices i.e. QR codes scanned onsite, will also allow for last-minute changes. Demand for virtual events has rapidly declined, and more emphasis on networking.
How do you relax/what do you do for fun?
Like most, I’m a big foodie – whether it’s perusing Borough Market on a Saturday, having lunch at a Michelin Star restaurant or indulging in Afternoon Tea – I’ve had 90 of them and continue to add to the list!