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Flash Friday: Case Study: Money20/20 | How Do They Do It?

November 10, 2023 @ 11:00 - 11:30


Join us for our newest PCMA ELI subscriber, and PCMA and CEMA member-exclusive benefit, Flash Fridays!

Considered the premiere event of the money & payment ecosystem, Money20/20 hosts three major, global events a year that bring together thousands of attendees across continents.

Packed with an impressive line-up of speakers and jaw dropping activations, Money20/20 is event marketing and experience design taken to the limit.

Kathryn Frankson, the brains that leads the Money20/20 Marketing Team, will join Anh Nguyen for this casual, lunchtime session. In this interactive discussion fresh off of their Las Vegas event, Kathryn will share more about how they do it, what they’ve learned, and how their event concepts can be applied to yours, and give attendees a chance to ask questions, share their perspectives, and learn from each other.

Specific topics, short and sweet. Join us.

This meeting will use Zoom’s live transcription feature for captioning.

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Speaker: Kathryn Frankson
Global Director of Marketing, Money20/20


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PCMA Education
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