EMA Labs – London 2025

The EMA Labs are a sandbox for corporate leaders, event marketers, organisers and strategists, the EMA London Lab is specifically developed for corporate event leaders. We will explore the business events industry trends and pain points in a safe environment where you will be challenged to think out of the box, where the seemingly impossible may be possible with collective wisdom and action. The Labs are a platform to build trusted, peer-to-peer relationships and be part of a community that innovates and shapes the future of our industry.

Beyond the Hype: Practical AI for Event Planners & Marketers 

About the Session: AI is more than just a buzzword, it’s a game-changer for events. This session will break down practical, real-world applications of AI for event planners and marketers, including smart chatbots, AI-driven content creation, and hyper-personalised participants experiences.  

By the end of the session participants would have learned how to integrate AI tools into your workflow without needing a tech background. 

Learning Outcomes:

• Understand AI’s Real-World Applications in Events
• Learn How to Integrate AI Tools into Your Workflow
• Get Hands-On with an AI to to help you shape your events: A Demo & Live Training
• Develop an AI-Enhanced Event Strategy

The Best Part: The event will offer an exciting opportunity for networking and collaboration, featuring some of the industry’s top companies who will share their insights on AI and the keys to event success.