ACE of M.I.C.E. Exhibition by Turkish Airlines is gearing up for its sixth edition on 20-22 February 2019 at Istanbul Congress Center (ICC) – Istanbul, Turkey. ACE of M.I.C.E. will welcome around 300 exhibiting companies and 250 International and 500 local buyers will be hosted to engage B2B meetings with the exhibitors.

For its sixth birthday, ACE of M.I.C.E. has renewed its face and will be hosting the global MICE industry with a new design that has developed under the motto of, ‘Connecting Dots’. As being the foremost B2B platform of the regional MICE industry, the trade show will be gathering professionals in an intensive 3 day program which is full of networking and business interactions. Besides thousands of B2B appointments will take place during the show, participants will enjoy fascinating sessions in the Speakers’ Corner and various networking events.

For its sixth edition the trade show set itself the ambitious goal of bringing together the global MICE industry and introduces latest innovations on the event and experience design to its participants.

Since 2014, ACE of M.I.C.E. has attracted global and local MICE industry as the show continued to grow every year. For its international recognition, ACE of M.I.C.E. has partnered with different international associations and industry actors such as, ICCA, UNICEO, MPI, IAPCO, SITE, MPI, EMA, ISES. In 2018, 155 International Hosted Buyers from 41 countries and 450 local buyers participated to the ACE of M.I.C.E., 220 firms exhibited and the show hosted more than 10.000 professionals.


Hosted Buyer Program

Through the International Hosted Buyer Program of ACE of M.I.C.E. participants will be able to meet with 750+ MICE industry buyers from 41 countries on a perfectly designed B2B online appointment system. As a result of the expansion of our agreement with Turkish Airlines and our new strategic partnership with TURSAB, International Hosted Buyer Program of the 2019 ACE of M.I.C.E. will be progressed both in terms of quality and quantity.

250 International from 41 different countries and 400 local buyers will be hosted as part of the program. Annual budget of the host companies for the events and meetings exceeds 6 billion euros. 75% of the participants are brand new to the ACE of M.I.C.E.

“We will ensure that our participants to increase the volume of business by meeting right buyers within the framework of our International Hosted Buyer Programme. We focused to increase the ROI of exhibitors by generating programs based on their specific needs.” remarks Volkan Ataman, President of the Tourism Media Group which organizes the ACE of M.I.C.E. 

In 2018, ACE of M.I.C.E. hosted 617 buyers from 41 countries who came to conduct B2B meetings with exhibitors. The programme received a very good feedback as %87,3 of Hosted Buyers said they were satisfied with the exhibition and find it very beneficial for their business.

Registration for the hosted buyer programme is open to planners from event management agencies, venue finding companies, incentive houses, associations, PCOs, AMCs, charities, government and corporate organisations.

“ACE of M.I.C.E. offers a significant opportunity for all of its exhibitors and buyers to experience Istanbul besides expanding their business network.  Meeting and event professionals will also gain inspiration and ideas through the fascinating sessions which will take place in the Speakers’ Corner” Volkan Ataman added.

Hosted buyer registration for ACE of M.I.C.E. Exhibition by Turkish Airlines is open now – to register, visit:


Networking Events

ACE of M.I.C.E.  hosts various events within the 3 day-long program. Gala Dinner, Bosporus Boat Tour and the AMEzing Party offer unique experiences for the guests to engage in business interactions and expand their network while enjoying the events.


2019 Speakers’ Corner Program: If You Want to Hear From the Best!

Participants of the ACE of M.I.C.E. will have the privilege to attend inspiring sessions of the Speakers’ Corner Programme to hear from the best.  Themes of the Speakers’ Corner Program are as follows; experiential marketing & experience design, destination marketing, event technologies and e-sports.

Professionals of the top global event companies and organizations are lined up to talk at the Speakers’ Corner and to deliver their unique expertise on the above themes. Speakers include Jason Popp, International Executive Vice President at GES; Gregory Crandall, Brand Engagement Director at PICO Global; David Adler, CEO of Bizbash; Anna Ratala, Head of SLUSH Singapore; Johanna Marsal, Senior Producer at Moment Factory; Caspar Mason, Creative Strategy Director of Jack Morton Worldwide; Tahira Endean, Author of Intentional Event Design; will be there at the Speakers’ Corner to address the ACE of M.I.C.E. audience.

ICCA Destination Marketing Panel which will be moderated by Elif Balcı Fisunoglu, the Regional Director of Europe for ICCA, will gather high level professionals from different destinations. Alexey Kalachev, Director at Russia Convention Bureau; Mpho Mphago, Chief Convention Bureau Officer at South Africa National Convention; Jin Hyeok Park, Director at Seoul Convention Bureau; Igor Kovacevic, CEO at Serbia Convention Bureau are the participants of the panel.

E-sports is another attracting theme of Speakers’ Corner program that will gather notable stakeholders, high level executives of brands and agencies to discuss the future of the industry and establishing route maps by creating dialogue between the brands and the agencies.