IBTM World reveals technology trends ahead of Tech Watch Awards

IBTM World 2019 will take place at Fira de Barcelona.


During the IBTM World 2019 event in Barcelona in November, the Tech Watch Awards winners will be announced, after being judging by industry experts.

The Tech Watch Awards aim to showcase the very best event technology revolutionising the way the industry creates events. The judging panel for this year’s awards consists of Corbin Ball of Corbin Ball & Co., Michelle Bruno, president of Bruno Group Signature Events; Dahlia El Gazzar, founder of DAHLIA Inc.; Padraic Gilligan, managing partner at SoolNua; Ruud Janssen, founder of TNOC.org; Martin Sirk, owner of Sirk Serendipity and Dr James Morgan, Event Tech Lab.

Ahead of IBTM World 2019, organisers caught up with some of the judges to find out about the technology being infused into the event industry and how it can improve the event experience.

Dr James Morgan believes Rich Communications Services (RCS), such as chatbots, are going to become more integrated into the industry. “Rich Communications Services (RCS) will have a big impact on events in the future. Companies like US-based Sciensio and Belgium-based Eventumbot are leading the way on this, with chatbots being deployed at some events in North America and Europe.”

Martin Sirk remarked how event technologies that take human psychology into account will improve events. “Benefits of such technologies include helping less socially confident delegates to network and build connections at events; merging delegate behaviour patterns into event programmes to increase their engagement and interaction, and recognising and adapting to different learning and communication styles or cultural differences.”

However, Corbin Ball identified that while event technologies are there to improve events and enhance the delegate experience, often the rapid rate of their development leaves event organisers feeling left behind.

“Organisers struggle to keep up with its advancements. Event professionals are understandably cautious in adopting event technology for critical tasks such as delegate vetting,” he added.

“Technology choices should be made based on organisers’ goals of improving the event in measurable ways, as opposed to choosing the newest, flashiest product.”

IBTM World 2019 will take place between 19 and 21 November at Fira Barcelona. More information about the event and the Tech Watch Awards can be found here.

First published by M&IT Magazine.