IBTM World 19 Elite Corporate Programme


IBTM World in Barcleona has launched the Elite Corporate Programme. This is a brand new half-day inspirational and interactive programme for senior corporate event and meeting planners. The programme is brought to you in association with American Express Meeting & Events, supported by Event Marketing Association and sponsored by London & Partners.

Led by your peers, this exclusive invite-only programme enables you to learn, network and share best practices in an intimate environment. Plus, the programme finishes with a clandestine tour of Barcelona complete with an exciting social dining experience.

In addition to all of that you’ll get a personalised diary where you can pre-schedule meetings with suppliers of your choice who can help you deliver spectacular events that will add value for your business and delight your stakeholders.

Program- Wednesday 20th November 2019
2.00pm    Session 1 – Engagement & ROI
In-Depth Look at the Event Experience: What Marketing Event Owners Want
Speaker: Tracey Boreham, Account Management Lead, Global Client Group, EMEA, American Express Meetings & Events

2.40pm    Session 2 – Overcoming event challenges - Peer to peer roundtable discussions with Event Marketing Association

3.20pm    Refreshments + networking break

3.40pm    Session 3 – Event Design
Focus on the Why: How Branding Principles Can Guide Your Event Design
Speaker: Mikael Ek, Commercial Lead, Global Client Group, EMEA, American Express Meetings & Events

4.20pm    Session 4 – Innovation & Experience case study with Adobe and lululemon

5.00pm    ‘Behind the scenes in Barcelona’ tour and dining experience (Limited numbers RSVP required)

9.00pm    Finish

There are hosted and semi hosted options available. REGISTER HERE