Mia finds increase in delegate day rate spend, despite Brexit fears

Event spend is on the rise despite Brexit fears.


The Meetings Industry Association (mia) has released the findings of the miaTouchstone quarterly report which shows a positive start for many members during the first half of 2019.

The latest report focused on areas of enquiry levels, the number of meetings and the average daily and 24-hour residential rates of mia members.

Among the findings, was the increase in the average daily delegate rate which has risen by three per cent from January to July, compared to the same period in 2018, despite Brexit uncertainty. Enquiry levels have continued to grow by five per cent.

However, despite these increases, the number of meetings taking place in the first six months of 2019 has dropped by 15 per cent, compared to the same period in 2018.

Jane Longhurst, chief executive of the mia, said: “We have seen a positive start to 2019, which reflects a reasonable level of confidence among our members. However, as we approach the Brexit deadline of 31 October, it is likely that many organisations will be holding back on major events until we know the outcome, so venues are advised to look at innovative ways to convert enquiries and help them continue to ride the storm.

“Whatever the outcome of the Brexit negotiations, the mia will continue to support its members through its events programme and by initiatives such as miaTouchstone that provides valuable benchmarking data enabling them to compare activity levels across the industry as well as among their peer groups.”

First published by M&IT Magazine.