Introducing the Canadian Signature Incentive Experience Collection
Canada has always been a beacon to the world. A place not just to explore, but to connect and celebrate, a place to reward extraordinary results with extraordinary recognition events. With this in mind, Destination Canada Business Events team has released a curated collection of signature incentive experiences designed to inspire and increase demand for Canada in the high-end incentive market. The collection, which will be presented in a deluxe hard-cover coffee table book and available online, showcases the unique opportunities for top performing incentive winners to engage with the people, places and cultures across Canada.
“Incentive planners from around the world are constantly searching for exceptional experiences they can offer their top performers,” says Chantal Sturk-Nadeau, executive director of Destination Canada’s Business Events team. “Incentive winners are not only seeking bragging rights experiences, but more and more, they’re expecting a transformational experience. Our goal in curating the Canadian Signature Incentive Experience Collection is to spotlight the unique experiences found here, and to inspire incentive organizers to reward their peak performers in Canada.”
The Canadian Signature Incentive Experience Collection represents the most in-demand experiences as determined through Destination Canada’s work in the incentive marketplace, ongoing dialogue with corporate and third-party incentive travel planners, and consultation with destination management agencies, event producers, hoteliers and destination experts. In addition to the most in-demand experiences we included a range of aspirational, pan-Canada events and activities that represent the shifting demographic of today’s incentive winner who is seeking authentic, transformational experiences to connect with the people and cultures of the places they travel.
Used in promoting Canadian group experiences in international markets, the collection can be accessed via the Destination Canada Business Events website, where a digital flip-book version is also available to view here.