Marketing Manager, PIMFA

Permanent, full time position with flexible working offered
London based trade association with friendly team
Starting salary up to £40k
For further information please contact our Operations Director Michelle Read at micheller@pimfa.co.uk. We regret that we cannot reply to all applications. Only successful candidates will be contacted.

About the role
As Marketing Manager you will be accountable for helping to increase PIMFA’s exposure through print, social, online and in-house marketing and bolster sales, particularly of events and training.

Some of the key responsibilities of the role include, but are not limited to:

Developing strategies, targets, content and taking autonomy on marketing planning and budgeting to deliver first-class events and training products 
Creating and implementing multi-channel marketing campaign plans to maximise attendee numbers and sponsorship
Working with the Communications team to manage the PIMFA Brand and implement multi-channel marketing campaign plans to maximise engagement and brand exposure
Analysing and reporting on campaign performance, reporting back and liaising with internal stakeholders 
Driving engagement and product awareness through email marketing initiatives. Own the end-to-end CRM execution from brief to email launch.
Proactively reviewing data, identify potential research areas and source data
Tracking all leads, opportunities and conversions, ensuring all data is fully captured from each initiative.
Demonstrating an interest in industry knowledge to best serve the markets, and be able to look for new trends and emerging industry knowledge 
Liaising with internal teams and support the partnership, events and learning teams with Sales Collateral material so that they can promote the event and training and generate sales.
Building and maintaining effective event websites and microsites
Work with events and learning teams to select and segment audience groups, and create tailored messaging
Working with the communications to team optimise SEO and drive traffic from organic search
Ownership of the relevant CRM (WordPress) areas and campaign management tools
On the day assistance for the events and learning teams to help deliver events
Ad hoc activities

About you
Minimum 3 years’ marketing experience working in a B2B events and learning environment.
Your marketing background will ensure you can effectively deliver the marketing strategy and campaign for a growing successful portfolio 
Demonstrate natural autonomy and decision making to manage campaigns effectively and liaise with partners independently 
Your strong written and verbal communication skills will ensure you can successfully build relationships and network with brands and new partners, as well as liaise with different departments
Experience with digital marketing is not essential but an interest in learning and developing your skills is desired.
Commercially minded; comfortable using data to measure impact and inform decisions
Experience in the finance sector would be a huge bonus but not essential
CRM (WordPress) and Email systems (Mailchimp) / email automation experience
Excellent copywriting and proofing skills with an eye for detail

What is in it for you? 
· Continuous learning and development 
· Workplace pension scheme and medical after probation
· Annual season ticket loan 
· Genuine work life balance with flexible working offered
· 25 days holiday
· Competitive salary 
· Opportunity to grow and supportive management structure to help you realise your potential
· Central location - you will be joining a small team based in between Moorgate and Old Street underground stations 
· Environment - we have a can-do, collaborative culture, which makes us a great place to work, alongside our bright workplace with comfortable breakout and quiet areas, separate modern kitchen facilities and functional utilities. Our team consists of very hardworking, fresh-thinking people of all ages who are friendly, good-humoured and dedicated to what they do.

About us
The Personal Investment Management & Financial Advice Association (PIMFA) is the leading trade association for firms that provide investment services and financial advice to everyone from individuals and families to charities, pension funds, trusts and companies.
That means we get involved in all sorts of interesting topics including savings and investments for young people, new technology and impact on business, cyber security, social impact and ESG, regulatory change, political and government affairs. PIMFA was created in 2017 as the outcome of a merger between the Association of Professional Financial Advisers (APFA) and the Wealth Management Association (WMA) with a history as a trade association since 1991.

We are a small and friendly team, with offices in a great location and a fantastic culture of collaboration, innovation and excellence.
www.pimfa.co.uk

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