Louise Dempsey

 I think it’s safe to say that there’s an Awareness Day/Month for just about everything under the sun – some seemingly more prealent than others – but each holding their own importance to people globally.

October isn’t alone in this matter. It marks Black History Month – a chance for us to recognise the contribution and achievements of key figures with African or Caribbean heritage both in black British history and present day. It’s also an opportunity to learn about the effects of racism and challenge negative stereotypes.

We have World Mental Health Day on 10 October – a day of mental health awareness, advocacy, and education, to fight the stigma associated with mental health issues.

And then, amongst the many other incredibly important dates

, we also have the fun ones, like Chocolate Week and National Baking Week, from 14 – 19 October. As if I need an excuse to stuff my face with yummy, chocolate-y baked goods… GBBO has me craving that enough as it is!

As an events professional, it’s important to think about these awareness months/days when organising our events so that we can include them in our planning, highlight them at the event, or perhaps even organise an event specifically to celebrate that awareness month/day.

This is certainly something which I do in my role at Media Trust – as I write this, I am running an event to mark Black History Month to help charities who support and advocate for black people and communities. I’m also about to start planning our annual Women’s Voices event for 2022, held on International Women’s Day, to help charities who support women, girls and those who identify as female.

It’s also one of the many things that we are currently working on in the EMA DEI Committee, which I am co-chair of, by producing a handy calendar of events for you to refer to throughout the year to know what’s going on and when.

The EMA DEI committee was created with the purpose to support and educate EMA members when thinking about DEI within events, through sharing knowledge and best practice guidelines, encouraging conversations, and to help every person feel welcomed, empowered, and valued.

Taking awareness months/days into consideration when organising events is just one of the many ways you can ensure that DEI is at the forefront of your mind and integrated into your events.

We have lots of exciting plans for workshops and events in 2022, amongst other things, to help you on your DEI journey, which we hope to see you all at!

In the meantime, you’ll find me looking up more awareness months/days to give me an excuse to eat more delicious food. I see you, World Pasta Day…. (25 October for anyone wishing to join me).